ALLXS and The Sustainable Tourism Programme bring the heart and soul of South Africa to digital life.
A guided journey that delivers a superior tourist experience, while helping smaller tourism and hospitality businesses in South Africa overcome barriers to growth, utilizing the latest tech innovations.
When travelers talk about their visit to South Africa, their eyes light up and minds wander to a place they can’t quite describe. This is because South Africa is more than a place. It is a feeling. This beautiful country is special. It’s arid and earthy in parts. Colourful and plush in others. Wild and free in the truest sense. From the jaggered koppies that dot the gold landscape to the smallest flower peeking from a crack in a rock. It is the birth place of humanity and still very much in touch with its humble origins. The road tripper will be forever captivated by the scenes that blur past as they drive over our flat, open plains. There are deserts, sub-tropical forests, wet lands, grasslands and bush mountains all within a few hours of each other.
Street vendors talk with each other next to homemade fruit stands. They raise their hands and wave with large open smiles on their faces. Powerful African storms move in, bringing with them a chorus of drums that growl and roar. Flickering bolts of lightning dart across the darkened sky, illuminating the shades of grey. These are the moving scenes from the window of a car.
South Africa’s landmarks are well known. The wine farms and a mountain that looks like a table, the wildlife and two oceans that meet. But you need to leave the beaten path to see the unpolished gems. It is a culturally diverse nation with millennia fixed into its soil, and a fertile history that is unforgettable and fascinating. There is no better find than a rural village, nestled in-between vast mountain ranges and watching the children play. Running barefoot alongside the dusty roads. Or an abandoned home of an artist, untouched and preserved, exactly as she left it when she died.
ALLXS, a fintech company that specializes in cashless solutions, wants to highlight the smaller tourism businesses, attracting tourists while giving them a guided journey of the road less travelled. To do this the company has partnered with The Sustainable Tourism Programme. The Sustainable Tourism Partnership Programme (STPP) is an affiliate member of the United Nations World Tourism Organisation (UNWTO). The non-profit company was established in 2012 to help smaller tourism and hospitality businesses in South Africa overcome barriers to growth through sustainable practices. This thought leader endeavors to educate and sustain tourism in South Africa, uniting environmental, cultural, heritage and social settings by teaching small businesses economic best practices, community resilience, and service excellence. Driving change across the tourism industry.
A Virtual companion guiding the journey
ALLXS is offering a free app that will ensure that South Africans and tourists get special treatment and insider information from places on their wish lists as well as their favourites that they return to year after year. Users can discover and connect with exciting tourist attractions and make the best decision on where to go by seeing a complete picture of what is happening around them. The ALLXS app gets users instant access to time-sensitive deals, special preferential treatment, maps, information and exclusive offers.
Not only is ALLXS making it accessible for tourists to be an insider in many places, they are making it available for tourism businesses to innovate the way they engage with tourists. By signing onto the ALLXS platform smaller tourism businesses now have an intelligent mobile solution to communicate personally with travelers and turn the trip into an adventure with suggestions of detours to enhance the journey. The app includes live maps with real time proximity for visitors to connect with hotels, wine farms and restaurants.
ALLXS is also offering mobile payments and point of sale that can be accessed from a cell phone or a terminal. With this option, in-app purchases, loyalty programs & discounts, food and beverage pre-ordering and a host of activities and event tickets can be purchased. All from a single app.
Mobile payments across Africa are soaring. Sky rocketing! Despite the obstacles (regulations being one) adoption to the new technology has been enthusiastic. For the smaller tourism businesses, it’s easy and low cost. Small businesses have access to new customers and for those with limited access to financial institutions, it means much needed freedom. Financial freedom.
With 80% of sub-Saharan Africa still bank less and sending money via family members the population is, however, avid users of mobile phones. The continent enjoys 72% mobile penetration and users are eager to adopt the new cashless technology. And they have done with gusto. The small vendor or tourism business may not have a costly terminal in which to conduct his financial business. But he does have a mobile phone.
Digital cash is a safe and transparent way for visitors to buy local. Already accustomed to using point of sale machines at spaza’s and the like, and, being easy to use, mobile money comes with financial freedom and prestige. Leap frogging corruption and crime with its advanced fraud and security measures, the technology is allowing inclusiveness and directly affects inequality on an emotional and physical level as the people enter the formal banking world.
Beacon technology has opened a whole world of possibilities. Early adopters such as major retail chains and entertainment venues have already been employing this technology to improve customer engagement and increasing sales. This is achieved through the contextual possibilities that this technology enables.
There are many variations to what creates the right context but one is most essential. If a digital platform can deliver a message you care about because of your identity, at the right time and at the right place then we have true contextual communication. So, when you receive a lunchtime special during lunch time when you are in proximity of local restaurant, you are more likely to pop in than if you receive an sms while sitting at home in the evening ready to watch your favourite show. The technology opens all kinds of possibilities to engage with your community. There are so many interesting things all around us but until now there has been no effective way for the local business to keep their community informed.
Due to the challenges faced with app adoption, a key facilitator in this kind of technology, it would be very difficult for each business to try and deploy their own. That is what makes the ALLXS app such an exciting opportunity.
It’s a win win for the entire community and now everyone can be a part of it. And South Africa’s unpolished gems can start to shine.